nFusion Capital, LLC Provides a $2.5 Million ABL Facility to Help Kitu Life, Inc. Perk Up Growth

Client:
Kitu Life, Inc., also known as Super Coffee, was founded in 2016 by three brothers in their dorm room, inspired to create a healthy coffee drink with real ingredients and no sugar or artificial additives. Highly focused on growth from the beginning, accolades soon followed: a Shark Tank appearance in 2018; Forbes’ 30 under 30 list in 2019; Inc. Magazine’s Fastest Growing Food and Beverage Company in 2020; and BevNET Magazine’s Brand of the Year in 2021. Today, they are one of the largest ready-to-drink coffee companies in the country headquartered in Austin, Texas with a full line of enhanced coffee products sold in 50,000 retail stores nationwide.

Situation:
Raising capital post-COVID was difficult, which hampered the Company’s growth and limited the capital available to invest in brand development and marketing. The Company needed funding to support continued growth goals and investment, especially in best-in-class branded content to advertise new and improved products across the entire social media universe. They searched for a lender who understood the unique needs of entrepreneurs in the midst of rapid scale-up and turned to nFusion Capital.

Solution:
nFusion provided a $2.5 million ABL Facility.

Result: 
The financing provided much-needed capital to invest in new product lines, increase marketing outreach, build out e-commerce capabilities, and target younger consumers.

About nFusion Capital:

nFusion Capital brings a unique approach to the world of business finance – as optimists we start from a position of “yes we can” and aggressively work on behalf of our customers to ensure their success.